Exclusive Icecream Parlour 🍦
The full-scale **Icecream Parlour** experience offers a comprehensive retail setup for all our premium ice cream products, specialty desserts, shakes, and cones. This model is ideal for high-traffic locations and requires a dedicated seating area. It focuses on a wide menu and a full brand immersion for customers.
*Required investment and space requirements are higher for this full-service model.*
- Concept: Compact outlet dedicated to ice creams, sundaes, and shakes
- Space: 150–200 sq.ft. (seating optional)
- Staffing: 1–2 employees
Scoop & Sip Parlour 🥄
The compact **Scooping Parlour** focuses on simplicity and efficiency. This model is perfect for existing shops or smaller spaces, concentrating primarily on scooped ice cream, quick serves, and take-away options. It minimizes complexity and initial investment, making it a flexible, high-turnover option.
*A streamlined setup, lower investment, and smaller footprint make this model highly scalable.*
- Concept :Full-format experience centre offering ice creams, shakes, tea/coffee, snack from Milma-approved vendors and packaged dairy retail
- Space :500+ sq. ft. with seating for 8-12 customers
- Staffing :2–3 employees
Milma’s Support to Franchisees
1. Financial Support 💰
Milma reduces the initial burden on franchisees by sharing key setup and operating costs. Franchisees benefit from:
- Setup Assistance: Contribution of up to ₹2 lakh, provided against a bank guarantee.
- Rent Support: Monthly reimbursement of ₹25,000 or 50% of actual rent (whichever is lower) for one year.
- Utility Support: Monthly reimbursement of ₹5,000 or 25% of electricity charges (whichever is lower) for one year.
2. Operational Support ⚙️
To ensure smooth functioning and a consistent brand experience, Milma provides:
- Equipment & Branding Assets: Freezers, coolers, billing software, and standard branding materials (assets remain Milma’s property).
- Training: Comprehensive training in operations, hygiene, customer service, and product handling.
- Design Guidelines: Standardized interior and exterior layouts for uniform brand identity across outlets.
3. Sales Support 📈
Milma actively supports franchisees in driving sales and growing local business:
- Dedicated Store Manager: One manager per outlet to develop sales through tie-ups with supermarkets, corporates, and catering units.
Monthly remuneration: ₹20,000 (disbursed via the franchisee). - Marketing Assistance: Regular festival campaigns, product launches, and promotional material to attract and retain customers.